Coca-Cola Europacific Partners (CCEP) has expanded its 500ml Supercan range with the nationwide launch of Sprite, Fanta Orange and Dr Pepper in the larger single-serve can format.
The three brands join Coca-Cola Original Taste, Coca-Cola Zero Sugar and Diet Coke in the range, with Coca-Cola Cherry also set to be added.
CCEP said the 500ml cans have already generated £10.71m in value sales across the Coca-Cola brand, creating an opportunity for retailers to drive additional soft drink sales from the chiller.
Sprite, Fanta Orange and Dr Pepper each feature bespoke packaging designs. Sprite is launching with its ‘Super FAN Edition x NBA’, Fanta Orange with its ‘Super FANta Edition’, and Dr Pepper with its ‘Super Weird Edition’, linked to the brand’s ‘Try More Weird’ platform.
The new variants are available now in 500ml cans with a £1.90 RSP.
Retailers can also access free POS materials through MyCCEP.com to support in-store displays and drive visibility for the range.
