Co-op Wholesale has announced plans to bring partner Greencore’s direct-to-store (DTS) pricing and rebate in line with equivalent depot supply.
From 5 October 2026, retailers will receive all the benefits of Greencore DTS at the same price as they would ordering from Co-op Wholesale’s depot, plus rebate will now apply (where applicable). The Greencore DTS model creates opportunities for increased profit and reduces waste, through an additional day’s shelf life and the benefit of single-pick ordering via Greencore DTS.
The update means Co-op Wholesale will offer almost double the number of SKUs (85) via Greencore DTS. As well as Co-op Brand sandwiches, wraps, salads, pasta pots and sushi, additional brands, including leading Japanese kitchen Yo Sushi lines, are available to give both retailers and shoppers additional choice.
Forecast to be worth £27bn by 2029 and currently valued at £24.9bn (Lumina Intelligence Food-To-Go Market Report 2026), the category is key for convenience retailers and one that Co-op Wholesale has long maintained a sharp focus on.
Robbie Moore, Co-op Wholesale Trading Director, said: “We truly listen to what our partners tell us they want and this evolution of our food-to-go proposition is testament to that. They told us their businesses would benefit from larger ranges, longer shelf life and most of all, a streamlined rebate structure, so we’ve developed a solution and invested to support them. We’re looking forward to it going live in October.”
