Co-op Wholesale has announced plans to supply a mix of branded and own brand ambient, chilled and frozen food and drink to 31 WHSmith stores at Roadchef sites nationwide from early October, including three sites in Scotland.
WHSmith sites at Annandale Water services in Johnstonebridge in Dumfries and Galloway; and at Hamilton and Bothwell services in South Lanarkshire, will all be supplied by Co-op.
Ian King, Director of Business Development and Growth t Co-op Wholesale, said: “This marks an exciting next step in our partnership with Roadchef where we’re on a fantastic start and accelerating momentum. This is a reflection on the strength of our proposition, and flexibility of the model to ensure we’re bringing growth for our partners in a way that suits them and their business.”
Kevin Whitehouse, Retail, Procurement & Supply Chain Director at Roadchef, said: “At Roadchef, we’re continuously working to enhance the customer experience across our service areas. Extending our partnership with Co-op Wholesale into WHSmith stores is part of our ongoing commitment to ensuring we remain a top choice for motorists seeking convenience, variety, and quality on their journeys.”
The rollout is the latest milestone in a transformative period for Co-op Wholesale as it accelerates growth in the B2B market by working with trusted national partners to bring the best of Co-op to more customers.
