CJ Lang & Son Ltd has announced a major investment in reducing and matching the wholesale price of 106 tobacco lines to help Spar Scotland retailers achieve improved margins. The move is expected to encourage greater purchasing loyalty and make Spar Scotland stores more competitive.
The investment follows a series of successful tobacco trials and promotional stunt deals, which delivered strong results for retailers. However, the Dundee-based business recognised the need for a more consistent, long-term approach to support its retail partners.
“This strategy is about listening to our retailers and responding to the market,” said Brian Straiton, Independent Sales Director at CJ Lang & Son Ltd. “Retailers told us we needed to review our tobacco offer to remain competitive and this price investment aligns us with activity from key competitors. By being proactive, we are helping retailers maintain margins and drive growth in a very challenging category.”
By streamlining tobacco pricing and offering a more competitive wholesale proposition, Spar Scotland aims to help retailers increase sales and improve efficiency at store level. The initiative is also designed to strengthen retailer loyalty and consolidate purchasing with CJ Lang & Son, enabling further reinvestment into retailer-focused propositions.
“This is about working much more closely with our retailers,” Straiton added. “A stronger, more competitive tobacco offer encourages retailers to buy more from us, which in turn allows us to reinvest back into our wider proposition – creating a win-win for everyone.”
