Belgian beer brand Chouffe is expanding its UK retail presence with the nationwide launch of Chouffe Cherry in Co-op stores.
The listing extends the reach of the brand through Co-op’s convenience network and follows 50% year-to-date volume growth for Chouffe Cherry compared with the same period in 2025.
Brewed in the Belgian Ardennes, Chouffe Cherry (8% ABV) combines La Chouffe with cherry flavour, sweet notes, subtle spice and a smooth nch comes as fruit beers continue to gain traction in the UK, driven by demand for flavour-led drinks that offer an alternative to traditional beer styles.
The rollout is supported by Chouffe Cherry’s inclusion in Co-op’s current in-store promotion, designed to increase visibility and encourage trial.
