Frozen pizza brand Chicago Town has launched a hot and fresh takeaway pizza solution that yields a 50% margin.
Retailers who buy the Chicago Town hot ‘Pizza to Go’ cabinet, at a cost of £550 + VAT, will be reimbursed with free stock. Installation, training and POS materials are also free.
Participating stores will be given a range of promotional support materials including point of sale packs, menu cards and disposables. Field teams will give retailers ongoing support.
The 12-inch stuffed crust pizzas are available in outers of eight in Chicago Town’s two most popular flavours: Loaded Cheese and Loaded Pepperoni. Whole pizzas have an RSP of £7. They can also be sold as quarter-slices or half-pizzas.
The ‘Pizza to Go’ cabinet measures 565mm x 565mm x 780mm (width x depth x height).
Richard Cooper, Senior Brand Manager at Dr. Oetker, said the pizzas provided “all the authentic high street takeaway characteristics that always hit the spot and keep customers hungry for more”.