Following its UK relaunch earlier this year, Cheez-It is rolling out its 120g PMP sharing format into symbol and independents.
The format is available in two flavours: Double Cheese, which has delivered nearly £10m in sales to date, and Cheese & Chilli.
Backed by a £200,000 marketing investment, the launch is timed for the peak summer snacking occasion.
Cheez-It is on track to become a £20m brand in the UK, with the new format designed to meet demand for social and at-home snacking occasions like the Big Night In.
Charlie Foster, Senior Sales Director at Kellanova, said: “We know that larger sharing formats are a real driver of value and volume in the convenience channel – especially during key seasonal periods. With Cheez-It continuing to build momentum in the UK, our latest launch gives retailers something fresh to shout about, backed by strong brand performance and shopper appeal.
“At a time when consumers are watching their spending but still want snacks that feel special, Cheez-It brings something bold and different to the aisle. We’re confident this format will help retailers make the most of those all-important Big Night In and social snacking occasions. Stock up now – it’s big, it’s brilliant and it’s built to fly off shelves!”
Cheez-It 120g PMP is available in Bestway, Unitas, Parfetts, Sugro, Nisa and Spar from 20 July.
