Following its UK relaunch earlier this year, Cheetos is adding an Original Cheese flavour to its range.
Cheetos Original Cheese is available now in various formats, including 125g sharing bags (RSP £2), 90g PMP (RSP £1.49), and 30g PMP (RSP 49p).
The launch coincides with a wider consumer marketing campaign, including fashion partnerships with influencers and artists targeting younger Gen Z consumers.
This latest variant follows the UK relaunch of Twisted Sweet & Spicy and introduction of Fiery Jalapeño & Cheese.
Cheetos has grown to £30.5m in value, up +43.6%.
Phoebe Chapman, Senior Brand Manager at Cheetos, commented: “Since relaunching Cheetos in the UK this year, we’ve seen phenomenal growth in both volume and value. To keep that momentum going, we are bringing UK shoppers a new Original Cheese flavour, inspired by one of the most iconic and best-selling US flavours. We want to deliver a true taste of the bold, cheesy flavour that made Cheetos famous across the globe.”
