Nathalie Fullerton has relaunched her Dumbarton Road store in Glasgow as a Go Local, marking the symbol’s first shop in a major Scottish city.
The former One Stop has received a significant refurbishment with a new store layout and additional categories.
Nathalie had felt too restricted by the One Stop franchise model, which she felt was limiting her product offer and opportunities for growth. “I know my store better than anybody, I know what sells, I know what the customers are looking for,” she told SLR.
She claimed that Parfetts had been more willing to shape the store’s offer around Nathalie’s knowledge of her customers’ needs. “They’re working with me to optimise the store as best as possible. The Go Local staff have been fantastic, they’ve been so accommodating, it’s been a breath of fresh air.
She is keen to develop the 1,000 sq ft store’s on the go selection. “We’re looking to start a food to go offering – a mini deli with fresh sandwiches and hot and cold rolls. It just makes sense because that’s where convenience stores are going now,” she said. “We’ll also extend our online opening hours until 2am.”
Nathalie has changed over to Retail Data Partnership’s ShopMate EPoS system, which is able to integrate with her Snappy Shopper online delivery offer. “It helps so much with time-consuming stuff – adding promotions can just be done automatically and if you sell out of something in store, it automatically marks it as out of stock online, which saves so much hassle. It will help us manage our stock levels a lot, lot better.”
She is also hoping to gain more insights through the system. “They give you so much data you don’t know what to do with half of it, which is great!”
Parfetts has seen rising demand from retailers across Scotland, with deliveries now reaching Glasgow, Edinburgh and surrounding areas each week. The country remains a priority region as Parfetts works towards adding more than 300 symbol stores nationwide in 2026, alongside continued growth in southern England.
Nathalie said: “Bringing Go Local to Glasgow is a really exciting step and something I believe will resonate strongly with customers in the area. I want the store to stand out not just on value but on the overall experience, so expect to see lots of locally sourced produce on the shelves and a food-to-go option among other new services. The switch to Go Local will enable me to deliver this through range expansion and unbeatable promotions, while retaining my independence as a retailer.”
The store now stocks Praveen Kumar curries, which are made in Perth, and Praveen himself was on-hand at the store’s launch to offer up samples of his premium frozen meals.
Nathalie is also excited to strengthen her community links. “I’ve worked closely with Partick Council, donating produce for events and deserving causes and regularly provide surplus stock to local food banks, which also helps to minimise food waste and promote sustainable retailing.
“It is especially important to me that the store feels part of the local community from day one, and Parfetts have been right behind me on this, which is very refreshing.”
Parfetts has continued to invest in its fascia model, offering independent retailers a combination of competitive pricing, promotional support and flexible store formats. The approach has already delivered strong results in Scotland, with early adopters reporting significant growth following conversion.
Guy Swindell, joint managing director at Parfetts, said: “Opening our first Go Local store in Glasgow is a major milestone for the business and reflects the growing appetite we are seeing from Scottish retailers.
“Nathalie is exactly the kind of forward-thinking retailer we want to partner with. Her focus on providing dedicated service, coupled with her commitment to improving the industry, women in retail, community engagement and future services such as deposit return, clearly shows how independent stores can evolve to meet changing customer needs.
“Scotland is a key part of our expansion strategy, alongside our continued development in the south of England. We are building real momentum and look forward to welcoming more retailers into the group over the coming months.”
The Glasgow launch follows the successful introduction of the fascia in other parts of Scotland, with stores benefiting from tailored support across layout, merchandising and promotional planning. The business opened its first Scottish store in Lockerbie in July 2025.
Parfetts offers a straightforward, transparent offer that combines strong promotional support with tangible financial benefits. Free delivery and a clear rebate structure provide certainty on margins, while the fascia offer gives retailers the flexibility to tailor their stores to local demand.
