Functional energy drink brand Celsius will roll out four zero‑sugar, fruit‑forward flavours in the UK and Ireland from January 2026 as part of its core range: Sparkling Raspberry Peach, Sparkling Mango Lemonade, Sparkling Kiwi Guava and Sparkling Strawberry Watermelon.
The launch targets health‑and‑wellness resolutions and aims to maximise incrementality for retailers.
The range features striking, clean can designs aligned to the Celsius ‘Live Fit’ ethos and will be available across major retailers, convenience stores and gyms – supported by sampling, activations and high‑impact POS displays.
Two of the flavours – Sparkling Raspberry Peach and Sparkling Mango Lemonade – will be offered in multipacks, marking a first for the brand in the UK and Ireland. Celsius said the introduction of multipacks gives retailers a ‘drink later’ format that encourages cupboard‑stocking.
Garrett Quigley, President – Celsius International, said: “We are excited for consumers in the UK and Ireland to experience the latest innovation from Celsius arriving from January. We believe the zero sugar, fruit-forward flavours that distinguish Celsius from traditional energy drinks align with consumers’ evolving needs for great taste without compromise. This innovation is designed to bring new consumers into the growing energy category, drive growth, and be a meaningful contributor to higher basket value for our retailers.”
