Energy drink brand Celsius has launched a high-octane promotion offering fans the chance to win a luxury trip to the 2025 Las Vegas Grand Prix.
The top prize includes three-day grandstand tickets, along with flights, private transfers, luxury accommodation and spending money.
The campaign is part of Celsius’ wider ‘Get Race Day Ready’ initiative, which includes in-store activations, digital content and a partnership with the Ferrari F1 team. The brand has also installed interactive Scalextric tracks in select UK supermarkets to engage shoppers and build excitement around the promotion.
Already the third-largest energy drink brand in the US, Celsius is rapidly expanding its footprint in the UK, where it is sold and distributed by Suntory Beverage & Food GB&I.
Its sugar-free range, enriched with vitamins and natural flavours, is positioned as a performance-focused lifestyle drink for active consumers.
