Celsius has extended its LIVE. FIT. GO. global brand platform to Europe, highlighting how its zero‑sugar, vitamin‑enriched energy drink supports active lifestyles “from workouts to nights out”.
The campaign features Team Celsius, a roster of professional athletes and fitness creators, and follows last year’s rollout in the US, Canada and Australia.
The European line‑up for Team Celsius includes footballers Declan Rice and Lucas Bergvall (Arsenal and Spurs respectively), and lifestyle and fitness content creator Saffron Barker, alongside a number of other athletes and influencers.
In January, Celsius launched four new sparkling flavours in the UK — Raspberry Peach, Mango Lemonade, Kiwi Guava and Strawberry Watermelon.
The brand has also signed a multi‑year partnership with the Aston Martin Aramco Formula One Team.
Celsius combines fruit flavours without sugar or preservatives and includes vitamins that contribute to normal immune function (B6, B12, C), help reduce tiredness and fatigue (B2, B3, B5, B6, B12, C) and support alertness and concentration (caffeine).
