CCEP has wizard idea for theme park promotion

Dr Pepper, Fanta and Sprite cans

Coca-Cola European Partners (CCEP) is launching a new Merlin Entertainments Group on-pack promotion across its flavoured carbonates range this summer.

The promotion runs between July 1 and October 19 across 330ml cans and six and eight can multipacks of Fanta, Sprite and Dr Pepper classic and zero variants. It offers consumers a £25 discount on full-price tickets and a one ride Fast Track pass to Alton Towers or Thorpe Park.

Consumers can claim the offer by entering a unique on-pack code online.

The promotion is supported by a full social media campaign and online partnership. As part of this Fanta will be giving people the additional chance to win VIP prizes.

CCEP is looking to build on the growth enjoyed by the flavoured carbonates sector, which is now worth £671.4m, up 1.7%, and the transformation of Fanta earlier this year, which saw a new Fanta Orange recipe and the launch of the brand’s new visual identity and spiral bottle format.

Simon Harrison, Operational Marketing Director GB at Coca Cola European Partners, said: “Flavoured carbonates are proving popular with consumers, and with growth across both instant and future consumption formats, we’ve invested in our leading carbonate brands to help retailers increase their sales across the all-important summer months.

“By offering the promotion across a range of flavours and classic and zero sugar variants we’re helping retailers appeal to all shopper preferences, and expect this offer to be a big hit with young adults looking for a fun filled day out over the summer.”

Variants included in the Merlin Entertainments promotion are:

  • 300ml singles: Fanta Orange, Fanta Orange Zero, Fanta Fruit Twist, Dr Pepper, Dr Pepper Zero, Sprite, Sprite Zero
  • Multipacks: Fanta Orange (6 and 8 x 330ml), Fanta Orange Zero (6 and 8 x 330ml), Fanta Fruit Twist (6 and 8 x 330ml), Fanta Fruit Twist Zero (6 and 8 x 330ml), Dr Pepper (6 and 8 x 330ml), Dr Pepper Zero (6 x 330ml), Sprite (6 and 8 x 330ml), Sprite Zero (6 and 8 x 330ml)