Coca‑Cola Europacific Partners (CCEP) has marked the success of a three‑week festive giveaway run via MyCCEP.com in the lead‑up to Christmas, rewarding independent retailers and supporting national food redistribution charity FareShare with a £10,000 donation.
Retailers were automatically entered into a prize draw when purchasing qualifying packs of Coca‑Cola, with nine premium prize bundles awarded: three Gold bundles worth £4,000, three Silver bundles worth £2,500 and three Bronze bundles worth £2,000. Each prize included seasonal treats and Coca‑Cola merchandise to drive in‑store excitement and help retailers give back locally.
Gold winners included Harbinder Singh, owner of Hullait News in Chelmsley Wood, and Tom Mayes, owner of The Real Sandwich Shop in Hull. Harbinder has run the family business for more than 30 years and describes soft drinks as central to store performance, with MyCCEP.com helping him stay up to date on trends and promotions. Tom plans to use part of his prize to thank his team via a staff raffle.
The activity formed part of Coca‑Cola’s wider festive programme, running alongside the Truck Tour and national on‑pack consumer promotions.
MyCCEP.com continues to grow as a business‑support hub, offering exclusive offers, category insights, downloadable POS and activation opportunities to help retailers optimise soft drinks ranging.
