Coca-Cola Europacific Partners (CCEP) is encouraging Premier League fans to get in on the action with thousands of football-themed prizes available through its new Fantasy Premier League Challenge on-pack promotion.
Running across Coca-Cola Original Taste and Coca-Cola Zero Sugar, the activity is designed to help retailers drive cola sales. Cola is the largest soft drinks segment in GB retail, with Coke’s portfolio accounting for 63.9% of its value sales.
Convenience retailers can request campaign POS and digital assets from My.CCEP.com to support the promotion in-store.
The Fantasy Premier League Challenge runs for eight weeks until 2 November. Shoppers can enter the free prize draw by scanning QR codes on promotional cans and registering a team via the Fantasy Premier League website or app. Each week, participants can take part in the ‘Beat the Icon’ challenge, competing against a team selected by a football or cultural icon.
All players are entered into a draw to win from a pool of more than 20,000 football-themed prizes, including headphones and speakers. Those who beat the icon will enter a draw for one of 2,100 premium prizes, such as match tickets, vintage t-shirts and Sky Sports memberships.
Promotional packs feature the Premier League logo and include plain and price-marked 330ml cans, 500ml, 1.25L and 2L PET bottles.
The on-pack promotion is supported by a multi-million-pound marketing campaign including a Sky Sports partnership, paid social media and influencer activity, and online, TV, digital and out-of-home advertising throughout September and October.
The activity follows the announcement that Coca-Cola will become the Premier League’s Official Soft Drink Partner from the 2025/26 season.
