Product News

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Jim Beam launches first TV ad

Maxxium UK launches its first national TV ad for the world’s number one bourbon, Jim Beam, as part...

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Sprite reduces calories by 30%

The calorie count of Sprite is being reduced by 30% with the reformulation of the recipe that sees...

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Dream start to spring for Ambrosia

Premier Foods is extending its Ambrosia range to include a new dessert sauce for pouring over strawberries and...

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‘Posh Drop’ for Foster’s Gold

Heineken is launching a new TV and outdoor creative for its premium bottled lager Foster’s Gold. Building on...

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Fabulous extensions to Cadbury Fingers

Burton’s Biscuit Company is introducing two new Cadbury Fabulous Fingers flavours (Honeycomb and Praline) and a £1.2m marketing...

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Volvic launches summer special

Volvic Juiced is launching a Citrus Burst flavour, which it says has been timed for summer. The Summer...

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Maltesers enters block market with Teasers

Mars Chocolate has launched what it has called its biggest NPD in a decade with Maltesers Teasers. The...

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Coors Light gets Damme cold with new campaign

Molson Coors has introduced a two-stage cold activation to Coors Light 440ml, 500ml cans and 330ml bottles and...

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New identity for Levi Roots soft drinks range

Levi Roots Soft Drink’s has unveiled a new identity in a bid to strengthen its position as the...

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Seabrook relaunches following biggest ever brand review

Seabrook Crisps is set to re-launch this spring after undergoing what it calls its most significant brand and...