Trebor has unveiled ‘Cash in a Flash,’ a brand-new consumer promotion activated exclusively in the convenience channel via bespoke point-of-sale materials and live from 29 July.
Available across the complete range of Trebor products, the off-pack promo gives consumers the chance to win by purchasing any Trebor product and sharing a snap of the pack on treborcash.com.
Over 1,000 cash prizes are up for grabs on the spot, including £1,000. Winners are guaranteed every day of the promotional activity.
‘Cash in a Flash’ is the second convenience-exclusive campaign from Trebor this year. ‘Get Minted’ delivered a 6.2% sales uplift across the brand’s singles range in independent and symbol group stores.
Mondelez advised retailers to display the promotional point-of-sale materials in store for the duration of the competition to encourage entries. These include wobblers, posters and counter-top units.
Amy Lucas, Brand Manager for Trebor UK at Mondelez, said: “We know 50% of mint purchases are made on impulse, so product visibility is absolutely key to sales success. Our ‘Cash in a Flash’ promotion will help create a buzz in-store and drive incremental sales for retailers.
“The top three best-selling candy singles in Independents and Symbol stores are Trebor packs – Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint – so it’s important we lead the category in supporting retailers with fun and rewarding promotions to continue to drive mints sales.”