Carlsberg names new sales boss

Alistair Gaunt

Carlsberg UK has appointed Alistair Gaunt (pictured) as Vice President for its National Sales Business Unit, reporting to CEO Julian Momen.

Gaunt previously held the position of Grocery Sales Director for Premier Foods for two and a half years. During this time, he led a cross-functional team comprising sales, category and shopper marketing and value management across five ambient grocery categories.

Having graduated from Durham University in 1997, Gaunt started his career with Carlsberg UK (then Carlsberg Tetley) as a sales representative in the North East, before joining Cadbury in 1999. He held several positions at Cadbury with sales roles including responsibility for Asda, Tesco, Co-op and the impulse retail sector, as well as leading the impulse customer marketing team for several years prior to joining Premier Foods.

Commenting on the appointment, Julian Momen said: “Alistair brings with him a blend of operational and strategic experience, most notably gained during a transformation phase at Premier Foods and over some years at Cadbury. His leadership and strong people skills will be a great asset to Carlsberg UK and I am delighted that he is joining my team.”