Carling has launched a new instant-win giveaway for football fans ahead of the new domestic season.
Twenty consumers will find golden tickets hidden inside special cans of Carling, which are designed to look and feel the same as regular cans, that can be redeemed for an at-home match-day experience bundle worth more than £4,500.
The tickets will be stashed in special Carling cans, inside promotional four-can multipacks across retailers nationwide. The special cans will still look and weigh the same as normal ones but, instead of containing beer, their tops easily twist off (no tools are required) to reveal a golden ticket inside for an instant surprise and an unexpected moment of delight for the lucky winner.
Winners can redeem the tickets for a prize that contains everything a football fan will need to enjoy the season ahead in comfort and style. This includes a 65-inch smart TV, soundbar, TV Sports Pass, £1,500 sofa voucher, and £200 takeaway voucher. On top of this, they will receive a one-year supply of Carling, a Carling football table, Carling beer fridge & Carling glassware four-pack for the ultimate football watching experience, best shared with mates.
Kevin Fawell, Off-Trade Sales Director at Molson Coors Beverage Company, said: “After a brilliant summer of football, anticipation is building for the new season and next year’s tournament like never before. Our new promotion captures that sense of excitement with an innovative mechanic that will keep shoppers guessing until the moment they open the can and provide an instant moment of delight for the winners.
“There’s nothing else quite like our Golden Ticket competition on the market and the prize itself is a one-of-a-kind package that we’re sure consumers will love. We’re confident this will help maintain the momentum of the nation’s football fever into the new season and beyond.”
The promotion will run for 20 weeks and gives shoppers the chance to win a prize every week throughout the remainder of 2021.