Shoppers have the chance to win an Umbro fleece inspired by 90s and noughties football fashion, thanks to a new Carling promotion.
The lager brand has hidden 1,000 limited-edition retro cans inside 10x440ml and 18x440ml promotional multipacks in UK supermarkets and convenience stores. The can features Carling branding from 2002 and promo multipacks will be in stores from 6 October.
The fleece takes its design cues from the much-loved style of the early Premier League era. Winners can claim theirs by scanning a QR code on the retro cans.
The giveaway is part of a wider campaign marking 32 years of Carling’s support for British football – from becoming the Premier League’s first ever title sponsor in 1993, to sponsoring the League Cup (Carling Cup) in the early 2000s, and now serving as the official beer partner of the Emirates FA Cup and Adobe Women’s FA Cup.
The campaign, which began in mid-September, features Carling-branded billboards at high-footfall locations around partner stadiums including Newcastle’s St James Park, Chelsea’s Stamford Bridge, Molineux Stadium – the home of Wolverhampton Wanderers – as well as Bolton’s and Cardiff City’s home grounds.
The banners showcase iconic players and memorable football moments from those clubs, highlighting the affinity between football and Carling, which was voted the beer brand most synonymous with football in a poll last year. Images feature Alan Shearer, Frank Leboeuf, Don Cowie, Steve Bull and Jussi Jääskeläinen, with Carling’s logo displayed in the background.
