Molson Coors Beverage Company is expanding its Carling portfolio with Carling Black Label, a new 4.7% ABV lager that nods to the brand’s heritage and gives drinkers a trade‑up option within the core Carling range.
Available nationwide in the off‑trade from 16 March, it comes in 4×568ml and 10×440ml pack formats.
The launch will be supported by a consumer marketing campaign spanning PR, social media and influencer activity.
Brewed with 100% British barley in Burton‑on‑Trent, the beer is cold‑filtered and positioned as a premium British lager with an intense flavour profile to complement Carling’s existing lines.
Black Label was how the brand was known in the UK until the late 1990s and continues in some international markets; it now returns as a distinct product within Carling’s UK portfolio.
