Captain Morgan has launched its latest marketing campaign, ‘Better Than Gold’.
The campaign is spearheaded by a new TV ad which puts a playful spin on a traditional heist with a female protagonist racing against the clock to open a safe containing Captain Morgan Original Spiced Gold.
The ad is backed with video-on-demand, digital, out-of-home, search and social media activity.
To drive further engagement, a physical ‘Better Than Gold’ rewards card gives participating consumers access to home delivered Captain Morgan recipe kits, discounts off takeaways, exclusive Captain Morgan merchandise and online game invitations.
Annalisa Tedeschi, Global Marketing Director at Captain Morgan, commented: “Through our fun and bold ‘Better than Gold’ campaign, we’re looking forward to building energy and excitement around Captain Morgan Original Spiced Gold and we’re thrilled to be creating a series of memorable experiences for consumers.”