Capri-Sun has launched a new Superpower limited edition, featuring an on-pack promotion giving shoppers the chance to win one of 5,000 giant craft kits from The Works.
The Superpower edition features 10 unique superhero characters on pouches, and every eight-pack includes a cut-out superhero mask.
To enter the prize draw, shoppers need to scan an on-pack QR code and enter their details online.
The launch is supported by out-of-home advertising, social media activities and in-store POS.
The Superpower edition is available now in four-packs (Orange and Zero Orange) at £2 RSP, as well as eight-packs (Tropical, Orange, Zero Orange and Zero Apple & Blackcurrant) at £3 RSP.
