The entire Capri-Sun portfolio is now free from artificial ingredients, following the reformulation of the Capri-Sun No Added Sugar range.
Capri-Sun No Added Sugar now includes plant-based sweetener stevia, in combination with natural fruit sugars. The new recipe has no artificial flavours, colours, sweeteners or preservatives and is soft drinks tax exempt.
A packaging refresh highlights the ‘Nothing Artificial’ credentials.
The reformulation will be supported by a £6m marketing campaign later this year, spanning television and social media, as well as in-store materials.
Simon Harrison, Vice President for Commercial Development at Coca-Cola European Partners GB, said: “Our research has shown that shoppers are confused at point of purchase and are concerned about the sugar content and artificial ingredients in kids drinks. Capri-Sun’s move to nothing artificial will help simplify the shopping experience whilst still delivering the same great fruity taste that families love.”
The Capri-Sun No Added Sugar Nothing Artificial range includes Orange and Apple & Blackcurrant.
