Campo Viejo has unveiled the latest label design in its Reserva Art Series.
Now in its sixth year, the series celebrates the craftsmanship of the Campo Viejo winemakers with an annual limited-edition bottle, designed and produced each year by contemporary artists.
Campo Viejo is currently the UK’s number one red wine SKU and previous entries in the Reserva Art Series have seen a 30% sales uplift.
Toni Ingram, Head of Marketing for brand owner Pernod Ricard UK, said: “The vibrant and colourful design will create great standout on shelf and will increase desirability of an already hugely popular wine.”
The Campo Viejo Reserva Art Series bottle is available now for a limited time with an RSP of £12.95.
For stock enquiries, retailers can email firstname.lastname@example.org.