Cadbury has launched a new campaign that celebrates Twirl’s “melt-in-your-mouth chocolatiness”.
New adverts focus on Cadbury Twirl’s fast-melting curls and swirls which, in the words of the campaign tagline, go from ‘Zero to Chocolatey in Milliseconds’.
This message has been brought to life by contrasting Twirl’s instant chocolate hit with a number of universally relatable slow moments such as waiting for someone to finish typing a text, being stuck behind a slow walker, or waiting for a traffic light to change.
The campaign runs across a variety of media channels, including out of home, digital, social and audio.
It follows the launch of limited-edition Cadbury Twirl White Dipped, a combination of milk chocolate curls and swirls covered in a layer of creamy white chocolate.