Cadbury Twirl Orange now available in PMP

Cadbury Orange Twirl PMP

Cadbury Twirl Orange, the brand’s most popular single bar, is now available in a price-marked pack, featuring striking 60p messaging.

Cadbury Twirl Orange was introduced as a limited edition in 2020, becoming the number one singles NPD and one of the fastest selling chocolate bars of that year. Earlier this year, based on popular demand from Twirl fans, it was made a permanent addition to the Cadbury portfolio.

Orange in still is proving an incredibly popular flavour trend. Sales of orange standard chocolate have grown by 47% – outstripping standard chocolate sales (up 6.9%) – and are worth £25.9m.

Radhika Pai, Brand Manager for Cadbury Singles at Mondelez International, said: “After the incredible response from Twirl fans and retailers, we had to make Cadbury Twirl Orange a permanent line. And now, the combination of Cadbury’s most popular single bar in a price-marked pack is something shoppers won’t be able to ignore.”

For further category information from Mondelez visit

Cadbury Twirl Orange 60p PMP is available now in cases of 48 x 43g bars.