Cadbury has launched a new seasonal campaign, Better the Hide, Better the Hunt, encouraging families to put more thought and creativity into Easter egg hunts.
The activity runs until Easter Sunday (5 April) across TV, out of home, radio, social, PR and in‑store, and features comedian and magician Pete Firman, who shares his Golden Rules of Hiding.
The campaign aims to drive awareness and consideration in the key Easter sales period by inspiring shoppers to rethink hiding spots and add extra care to the hunt.
Sarah Haworth, Brand Manager at Mondelēz International, said: “Easter is one of the most important moments in the confectionery calendar and Cadbury has always proudly owned the ritual of the Easter egg hunt. With Better the Hide, Better the Hunt, we are activating an engaging campaign to drive strong awareness and consideration at the time when shoppers are planning their Easter activities, driving incremental seasonal sales throughout the peak Easter trading period.”
