Cadbury has launched a new consumer competition – the Cadbury Giveaway Give Away – which gives shoppers the chance to win big… for someone else.
There are thousands of prizes up for grabs, including a top prize of £25,000, as well as 4×£5,000, 30×£1,000, 50×£500, 1,000×£100 and 1,000×£50 for all the runners-up. As the competition’s name suggests, the ‘winners’ have to give away their prize to a friend or loved one.
The competition runs until 3 November and entry is via an on-pack QR code. It spans the full Cadbury portfolio, including Cadbury chocolate singles, duos, bags and tablets, hot chocolate, candy and biscuits, as well as other brands such as Sour Patch Kids, Maynards Bassetts and Trebor.
Mondelez is backing the promotion with a multi-channel campaign spanning out-of-home advertising, radio, YouTube and TikTok.
