New Dairy Milk bars shout about doubt

Cadbury Dairy Milk Give A Doubt bar

Cadbury and The Prince’s Trust have come together to help break down some of the barriers faced by young people in the UK, after research revealed young Brits are so affected by doubt that 2.8 million have lost hope for the future.

The limited-edition Cadbury Dairy Milk ‘Give A Doubt’ bars (360g, RSP £4.23) feature the doubts of footballers Ian Wright, Steph Houghton and Gary Neville, and are available now.

The partnership sees these household names share doubts they’ve had in their lives and how they overcame them, helping to normalise doubts and provide encouragement to young people, showing doubts needn’t hold them back.