Cadbury Dairy Milk has rolled out a new campaign to remind consumers about the variety of flavours and textures the product offers.
Launched on 12th January and continuing throughout the first quarter of the year, the £7m campaign is made up of TV, PR, outdoor, digital and significant in-store and sampling activity.
Matthew Williams, Marketing Activation Director for chocolate at Mondelēz International, believes that focussing on both tablets and countlines will provide a significant opportunity to drive incremental sales.
He said: “We know there is little overlap in terms of shoppers and usage occasions, and combined they have a reach of 32 million consumers so the opportunity for retailers is huge.”
