Cadbury Brunch has unveiled new packaging featuring bolder graphics and a stronger use of the brand’s signature purple, designed to highlight taste credentials and ingredients.
The redesign aims to attract new shoppers while retaining appeal among existing fans of the brand.
The range now includes a 10-bar value pack for Chunky Choc Chip – the bestselling SKU in the healthier biscuits category according to Neilsen data – which is available now in shelf-ready cases of six with an RSP of £2.49 per 280g pack. The new format adds six bars to the standard pack and is intended to meet the needs of larger households and value-driven shoppers.
Cadbury Brunch Chunky Choc Chip bars contain oats, bran flakes and rice crispies, mixed with honey, topped with chocolate chips and dipped in Cadbury milk chocolate.
Cadbury Brunch Bars are also available in a Light version which contains less sugar, fewer than 100 calories per bar, and is sold in a five-bar format.
