Cadbury is reintroducing its Cadbury Dairy Milk Made to Share limited-edition range for 2026, building on the success of last year’s campaign with 12 new on-pack messages and a fresh consumer push encouraging sharing.
An in-store competition will give shoppers the chance to win prizes designed to be shared. Rewards span six categories – cinema tickets, days out, football tickets, shopping experiences, holidays and subscriptions – each linked to the theme of the bar purchased. To enter, shoppers buy a Cadbury Dairy Milk Made to Share bar, scan a QR code on in-store POS and submit details via the Made to Share website.
The new designs include playful prompts such as Who Does The Laundry, Who Takes All The Pics and Who Spent Ages Looking For The Remote. All 12 messages celebrate everyday acts of generosity.
The limited-edition range is available now across grocery and convenience retailers on Cadbury Dairy Milk 180g bars (RSP £3.34) and 95g PMP bars (RSP £1.95).
The launch is supported by a marketing campaign and in-store activations.
