Cadbury has brought back its Giveaway Give Away consumer promotion for a second year, offering shoppers the chance to win cash prizes for someone they care about rather than themselves.
Running until 31 October, the campaign covers products across Cadbury, Sour Patch Kids, Maynards Bassetts and Trebor.
Following more than 250,000 entries during its first year, the promotion returns with an increased number of participating products and thousands of prizes available.
The top prize is £25,000, while other prizes include four £5,000 awards, 30 prizes of £1,000, 50 prizes of £500, 1,000 prizes of £100 and 1,000 prizes of £50.
To enter, shoppers must purchase a promotional pack, scan the QR code or visit the campaign website, and complete their details online. Winners then nominate a friend or loved one to receive the cash prize.
Cadbury said the promotion is expected to drive shopper engagement and sales during a key confectionery trading period.
The campaign will be supported by activity across out of home, radio, YouTube and TikTok.
