Mondelez International has announced the arrival of Cadbury Bournville Fingers, which are available now in cases of 20 x 114g with an RSP of £1.50.
The launch is supported by cinema, TV, in-store, social and digital activity that is predicted to reach 94% of all adults.
Bournville has seen value growth of 48.2%, ahead of the market figure for dark chocolate, which is growing by 8.9%.
Katie Dade, Senior Brand Manager for Cadbury Bournville at Mondelez, commented: “Cadbury Fingers are eaten by a third of Brits. Combining this much-loved product with a nostalgic brand like Bournville to create Cadbury Bournville Fingers will be an exciting launch for retailers and consumers alike.”