Butterkist unveils new grab bag

Butterkist grab bag

Butterkist has launched a new 60g grab bag of its most popular flavour, to tap into the growth of the food to go sector.

Butterkist Toffee Grab Bag – the brand’s first single-serve format – is available now with an RSP of 89p.

Matt Collins, Sales Director for Convenience, Wholesale, Discounters & Foodservice at KP Snacks, adds “Butterkist is an iconic brand within the popcorn category, currently three times bigger than any competitors, and is perfectly positioned to continue driving growth in the category and sales of popcorn through the on the go occasion.”

The brand is supported by a £1.5m media investment throughout 2018.