Burton’s Biscuit Company has revealed ‘Minis Get Moving’, a new on-pack promotion that encourages children to get active and have fun.
The promo has been timed to coincide with schools reopening after the summer break. It will feature on approximately three million Minis packs of Maryland Choc Chip and Maryland Double Chip Mini Cookies.
An instant win mechanic will give families the opportunity to win prizes including FitBit Ace 2s, bikes, scooters, skateboards and family prizes such as trampolines, garden play equipment and games.
Everyone who purchases a promotional pack will be eligible to claim a free ‘Kids Go Free’ voucher, valid against hundreds of sports and leisure activities around the country and redeemable for a year after the promotion ends. Activities include canoeing, horse riding, tennis and mountain biking.
Minis Get Moving runs from mid-August to 7 November.
Kate Needham, Burton’s Biscuit Co’s Marketing Director expects the promotion to “really drive” purchase: “Not only will it enable children to have fun whilst being active, we know that 33% of shoppers are more likely to buy a product featuring an on-pack promotion.”
