Bryant & May is set to reignite sales with a brand refresh and a new on-pack partnership, rolling out from September.
The brand’s full range will feature a new logo and pack design, with updated colours and messaging.
Coinciding with the redesign, Bryant & May has announced chef Chris Mackett as its new on-pack brand ambassador. The partnership includes 12 exclusive on-pack recipes and supporting social and media activities.
Designed to highlight seasonal usage occasions, the initiative seeks to give retailers an opportunity to tap into category growth, featuring new packs and recipes to encourage consumer engagement.
Gavin Anderson, Sales & Marketing Director at Republic Technologies UK, commented: “Bryant & May is a trusted, multi-generational household favourite and a must-stock for retailers. With growing enthusiasm for outdoor cooking, especially in summer, Bryant & May Matches are the ideal companion.
“Together, this rebrand and partnership with Chris will spark a new era of outdoor cooking excellence that retailers can significantly benefit from.”
