Craft beer specialist BrewDog has announced that it will become the Official Beer Partner to Lord’s Cricket Ground from January 2025.
The four-year partnership with Marylebone Cricket Club (MCC), which will include branded bars throughout the venue and a craft beer terrace takeover, will encourage even more consumers to drink craft lager, claimed BrewDog.
Stood in front of Lords Cricket Ground, BrewDog Group Sales Director, Stuart Harrison, said: “There is a very, very realistic opportunity that at some point in 2025 we will break into the top four brewer status from a grocery off-trade point of view, but we need to continue to drive penetration into craft and we only do that with establishments like you can see behind where our consumers and customers are experiencing our brands in places of fun, enjoyment and excitement.”
