BrewDog has launched a nationwide campaign called ‘What have BrewDog done now?’ to highlight its bestselling beers.
The activity uses outdoor and digital ads featuring fake headlines that parody the brewer’s history of controversial stunts.
- BrewDog launch new IPA that only exists on LinkedIn.
- BrewDog launch reality TV show to find next CEO.
- BrewDog scrap HR department. Launch therapy dog scheme instead.
Each ad pivots from the headline to showcase beers such as Punk IPA, Hazy Jane, Lost Lager and Elvis Juice.
Online, BrewDog is hosting an interactive game where participants can guess which past stunts were real to unlock discount codes for free beer.
Lauren Carrol, Chief Operating Officer at BrewDog, said: “We’ve never been shy about stirring the pot, but behind every headline is a team obsessed with brewing world-class craft beer. This campaign spoofs the outrageous stunts of the past to shine a spotlight onto the thing that really matters to us: the beer.”
