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BrewDog debuts Planet Pale

Brewdog Planet Pale

Carbon negative brewer BrewDog has launched new BrewDog Planet Pale (4.3% ABV), available now in packs of 4 x 330ml cans (RSP £5) and single 440ml cans (RSP £2.25).

The new sustainable beer joins Brewdog’s core range and replaces BrewDog Pale Ale, with a new recipe and stronger brand proposition, which the brewer hopes will generate excitement and highlight its sustainability credentials.

The launch will be supported by a full marketing roll-out, including digital, social media and in-store POS, featuring the strapline ‘Enjoyed Responsibly Worldwide’.

Described as a “homage to the West Coast style,” Planet Pale delivers “session-strength fresh grassy hops with subtle tropical tones of pineapple and lime in the background”.

Alex Dullard, Head of Customer Marketing at BrewDog, commented: “We want to make great beer that people love, whilst also being great for the planet.

“With its sub-5% ABV, new BrewDog Planet Pale, offers a solution for retailers that balances session-ability with flavour, providing the sweet spot for this style of beer.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.