BrewDog has launched a major marketing campaign highlighting the beer brand’s new ownership by Tilray Brands and the investment being made in the business.
‘Under New Ownership’ includes out-of-home advertising, digital screens and activity across supermarkets, convenience stores, pubs, BrewDog bars and online.
Advertising features lines including ‘No More Cunning Stunts. Just Great Beer’ for Punk IPA, ‘We’ve Flipped the Bird’ for Wingman and ‘A Little Less Allegation’ for Elvis Juice.
Tilray has invested nearly £50m across BrewDog’s operations, working capital, people and growth platform since acquiring the business.
In October, convenience retailers will be able to buy cases of Punk IPA and Hazy Jane at promotional prices through participating wholesalers, supported by depot and in-store activity.
The campaign also includes consumer promotions across grocery and BrewDog bars, while new and existing on-trade customers can enter for the chance to win one of up to 1,000 free kegs of Wingman.
