Mondelez has relaunched Cadbury Bournville Orange in a bid to tap into the trend for orange chocolate.
It is available now in cases of 18 x 100g bars, RSP £1.49.
The bar was first launched in 1927 and was revived for a limited time in 2009. It has now been brought back for good.
Cadbury has also launched a £1 PMP version of its Bournville tablet, again in cases of 18 x 100g bars.
Nancy Galvin, Brand Manager for Bournville, commented: “We’ve seen great results by bringing back old favourites, such as Cadbury Dairy Milk Tiffin. By launching Cadbury Bournville Orange as a permanent addition to the range when the popularity of orange variants in chocolate is growing, we believe it will help drive frequency and penetration amongst dark chocolate lovers.
“We’re also excited to launch our PMP bar, which will make packs stand-out on shelf and help drive further sales for independent retailers.”