Dairy-free spread Vitalite has teamed-up with vegan influencers BOSH! for its latest on-pack offer.
The campaign features an exclusive free trial of the new BOSH! Method Online Plan across five million promotional packs of Vitalite spread.
The BOSH! Method is an online ‘Healthy Vegan Plan’, that offers meal plans, recipes and lifestyle hacks to help show consumers “just how easy, delicious and fun plant-based living can be”.
The promotion, which runs for six months initially, is supported by Vitalite and BOSH! social media, consumer competitions and shopper media.
Emilie Grundy, Spreads Senior Brand Manager at Vitalite’s brand owner Saputo Dairy UK, commented: “Having a strong affinity with our target shoppers, we are confident our new partners will help strengthen our dairy free credentials and showcase our award winning spread to plant-based followers who may not yet have discovered the brand, while our impactful promotional pack design will help disrupt at fixture.”