Boost Drinks is looking to accelerate growth in its sports drinks portfolio with the launch of a limited-edition Tropical Punch flavour.
Boost Sport Tropical Punch is due to launch in June 2026 in 12 x 500ml bottles, available as a £1 price-marked pack.
The launch will be supported by digital activity, sampling and bespoke retailer toolkits available from June. Boost is encouraging retailers to merchandise the new flavour alongside the rest of the Boost Sport range to maximise visibility, choice and incremental sales.
The Sports & Energy category is now worth £3.1bn and growing at 11.1%. Sports drinks account for nearly 10% of the total energy category, with the top two sports drink brands responsible for 80% of sales. Boost is the number two sports drink brand and is growing at more than 14%.
Alongside the product launch, Boost is investing in a multi-million-pound marketing campaign across the UK and Ireland. Running until July 2026, the activity spans out-of-home advertising, digital and social media, as well as on-the-street sampling reaching more than 500,000 consumers. The campaign targets 18–34-year-olds and is expected to reach more than 20 million consumers, building on Boost’s long-running sponsorship of rugby’s Super League.
