Boost Drinks is launching a multi‑million-pound brand campaign across the UK and Ireland, positioning the brand as a “no‑brainer” choice while championing its straight‑up functionality and proven sales power.
Running from April to July 2026 and aiming to reach more than 20 million shoppers, the activity spans out‑of‑home advertising, digital, social and on‑street sampling of more than 500,000 consumers. The campaign builds on Boost’s multi‑year sponsorship of the rugby Super League to drive mass awareness in the performance sector.
The brand continues to grow, holding the number three position in stimulation energy and number two in sports drinks, and has recently launched a range of three zero sugar waters with electrolytes.
Lisa McKenna, Boost Brand Director at AG Barr, said: “We have always championed value, bringing great tasting functionality at a great price. Boost is not about high octane activities, we represent those who need energy for their everyday needs – the Mondays, not Mountains. So, like our name, we are straight up and embrace our simplicity so that we can deliver the best quality and best value for shoppers – truly a no-brainer choice.”
Brand owner AG Barr advised retailers to site Boost Energy and Sport in energy fixtures and Boost Water+ in water fixtures “to offer great‑tasting, great‑value choices and drive incremental sales”.
