Paragon Brands has secured listings with Booker for Żubrówka Biała vodka and Goslings Black Seal Rum.
Żubrówka Biała is Poland’s number one vodka brand and is produced using rye grains and spring water, alongside a four-times distillation and platinum filtration process. Goslings Black Seal Rum, meanwhile, brings more than 200 years of Bermudian rum-making heritage and is best known as the signature rum used in the Dark ’n Stormy cocktail.
Chris Jones, Managing Director at Paragon Brands, said the Booker agreement marked an important step in the company’s convenience strategy.
“We’re thrilled to be working with one of the UK’s largest wholesalers, and these listings mark an important step in our expansion within the convenience sector, which plays a strong role in driving sales especially via impulse purchases, big nights in, and shopping locally.
“It reflects increasing demand for premium quality vodka and rum brands within the lively convenience channel and establishes Żubrówka Biała and Goslings Black Seal Rum as must-stock choices.”
Żubrówka Biała Polish Vodka (37.5% ABV, 70cl) is available with an RSP of £17.49, while Goslings Black Seal Rum (40% ABV, 70cl) carries an RSP of £33.99.
