World of Sweets will extend its partnership between Bonds of London confectionery and Vicki McClure’s Our Dementia Choir for another year, following the success of the charity share bag range that raised £32,000 in 2025.
First launched as part of Bonds’ 130th birthday celebrations, the collaboration sees 10% of profits from Lemon Sherbets, Rhubarb & Custard, Butter Mintoes, Pear Drops, Watermelon Slices, and Soft Sherbety Lemons supporting the choir and their carers.
Thanks to strong support from customers and colleagues, Bonds will continue the partnership into the year ahead, raising further funds for a cause close to many across the World of Sweets family.
The extended partnership will ensure continued funding to help Our Dementia Choir reach more people living with dementia, enabling moments of connection, comfort and joy. Bags are available from Hancocks, Bobbys, World of Sweets reps and the World of Sweets national account team.
Caroline Killeavy, Chief Executive, Our Dementia Choir, said: “We cannot thank the Bonds team for their generous support and kindness over this past year, and we are delighted our close partnership will continue for another year. This donation is the largest single donation the charity has received this year, and this level of funding makes a massive difference to the experience we can offer choir members, families and carers, all of whom are living with dementia.”
