Bestway customers can now purchase JUUL devices, kits and JUULpods on the company’s wholesale website after completing a new online age verification document.
Retailers are required to input their name and store’s details, and accept and agree to Age Verification, Store Suspension and Retail Sales policies. This process must be completed before the purchase of any JUUL products can be made.
Once registered online, retailers will also be able to order JUUL products from the Bestway Wholesale mobile app; a member of JUUL’s field sales force will visit the store post-purchase, to give training and provide product and Challenge 25 POS materials.
Up until now, JUUL products were only available in tobacco rooms, with retailers signing up prior to purchase at the cash desk.
Richard Booth, Director of Trading at Bestway Wholesale, commented: “The vaping category at Bestway has seen tremendous growth over the past year as we continue to provide a range of smoking alternatives to customers. JUUL has played an important part in this growth.
“By widening the reach to our online customers, whilst ensuring the necessary age verification requirements are met, we are confident that we can grow sales further and become the wholesaler of choice for the vaping category.”