Bestway has marked its 50th anniversary year with a £10m investment into reducing prices across high demand, everyday essentials.
The firm is lowering standard prices across more than 2,000 (non-promotional) core lines to bolster retailers profits.
Unlike time-limited promotions, the firm claimed that the price drop delivered long-term savings.
Dawood Pervez, Managing Director at Bestway Wholesale, said:
“We know our customers are under pressure – and we’re taking decisive, long-term action. This isn’t a one-off deal. It’s a real investment in the day-to-day success of the independent retail sector. By lowering our core prices, we’re helping retailers strengthen their margins and stay competitive where it really matters.”
The investment spans all categories and the campaign will be clearly communicated through in-depot signage, digital platforms, newsletters, and printed leaflets.
Pervez added: “At Bestway, our success is built on our customers’ success. This investment shows we’re listening… we’re acting … and we’re standing shoulder to shoulder with independents across the country.”
